The video features an allusion to a young woman struggling to deal with having been sexually abused as a child, and a mysterious figure helps her free herself from despair in the end. This song's meaning was explained by Three Days Grace frontman, Adam Gontier, at a live performance on Maat the 9:30 Club in Washington, D.C., where he stated, "this song is about being in a very dark place, but being able to see a way out." Then, at the Palace, in Detroit, Michigan, he explained it as, "feeling like you don't belong here, and wanting to give up, but never giving up." The song was featured in a promo for the television show Eleventh Hour. On Februan EP was released through iTunes containing the album version of "Never Too Late", an acoustic version and the music video. On OctoThree Days Grace released a Ringle featuring "Never Too Late" and two Clear Channel acoustic recordings of "Pain" and "I Hate Everything About You". It appeared on Now! 26, the only song from the album to appear on a Now! album in the U.S. It also quiets the heaviness of the guitar. Certain radio stations play a version of the song which censors the phrase "end your life" in the chorus to "change your life" to eliminate the suicide reference from the song. The track managed to resurge in pop airplay, peaking at #14 on Mediabase, and was added by the pop stations in the US, Z100 and Y100. It also reached the top of the Billboard Hot Mainstream Rock Tracks chart. The song reached the number 1 spot at the MuchMusic Countdown on June 29 for one week.
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